Built by people who have built companies

Leadership

Meet our leaders

Own the client's business

We treat every client's business as our own.

Act as an owner

Make each decision as you would if the business were your own.

Anticipate needs

Identify what the client requires before it is requested.

Prioritise client success

Client growth takes precedence over all other considerations.

Own the outcome

Results, not effort, are the measure of our work.

Remove obstacles

When work is blocked, resolve it. Follow up, find another route or complete it yourself.

Retain accountability

Waiting on others does not transfer responsibility for the outcome.

Take initiative

Identify problems and take on new work without being asked.

Our network

We work beside CMOs who have led growth at global companies

For more than three years these leaders have worked on engagements beside our team, and our people learn from them on live work.

Deloitte Maldives & Sri Lanka

Account-Based Marketing training for Deloitte Maldives & Sri Lanka

Codax trained the internal teams at Deloitte Maldives and Sri Lanka on account-based marketing and how B2B growth is being rebuilt around data and AI. The session took the teams through the modern martech stack and signal-based marketing: reading intent, engagement and product signals to decide which accounts to prioritise, and when.

From there we walked through the full B2B buyer journey as it now works with AI, from the first search and AI-assisted shortlist to the buying committee's final decision, and how marketing, sales and partners each play their part at every stage.

Pictured, our Founder Dineth Ratnayake with the Managing Partner of Deloitte Maldives and Sri Lanka.

Programme

University workshops

Led by Niketh de Silva, Co-Founder of Codax, with Founder Dineth Ratnayake. Workshops for students on taking an idea to market, building a go-to-market strategy and winning the first customer. Most in the room plan to work for a few years before building something of their own. Our advice is to start sooner.

With our clients

On set with Roy Cooke

It is always a pleasure working with Roy Cooke, Managing Partner of Ganmain Partners. Roy flew in from Australia to spend time with the Codax team, and we hosted a session at the office dedicated to bringing his ideas to life on camera. The team worked alongside him, learned from his experience and helped shape his vision. His energy and perspective left a lasting impression on everyone.

TiE Colombo

TiE fireside chat on building enterprises

Founder Dineth Ratnayake and Hariharan Padmanaban, Country Head for Hexaware Technologies in Sri Lanka, at TiE Colombo, the Sri Lanka chapter of the global entrepreneur network founded in Silicon Valley. The conversation covered building enterprises that last, hiring and talent, growth, and knowing when to pivot.

Training with global CMOs

Our CMO Partners train the team on live work. Sessions have been led by Corinne Aaron, John Lyons and Katrien Cruz Grobler, who between them have run marketing at Tesla, LEGO and Vodafone.

Internal roundtables

The whole team sits down with senior operators to talk through how growth is really built, what is working on client accounts and what to change.

Monthly refinement

Every month the team tests, measures and refines its playbooks, so what one account learns, every account gets.